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Marketing Specialist

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Date: 11-Jan-2022

Location: Mississauga, ON, CA

Company: Purolator

Open up to the Possibilities!
At Purolator, you’ll be proud knowing you’re working for a Canadian company that truly values its employees. And it’s community. This is an exciting and evolving industry and we’re leading the change as we strive to deliver the future. Here you will be empowered to help move the business forward. Each and every day. Are you open to the possibilities?

Successful applicants for this position must be fully vaccinated against COVID-19 as a condition of employment. If you have questions, please feel free to ask during your interview.

 

Job Description

With an eye for design and passion for writing compelling digital copy, the Digital Marketing and Communications Specialist will play an integral role as part of the Marketing Communications and Content team. This role will work closely with the Digital Marketing Consultant while reporting to the Manager of Marketing Communications and Content. This new role will support and participate in the development of digital marketing campaigns/ initiatives and content creation, from strategy to execution and reporting.

 

The Digital Marketing and Communications Specialist will support a variety of marketing needs and will work cross-functionally and in collaboration with various stakeholders including: Corporate Communications, Marketing Operations, SMB (small-medium business) Marketing and Web Solutions Teams to provide exceptional digital marketing collateral in support of Purolator’s B2B and B2C marketing initiatives. This role is perfect for someone who is energetic, creative, and open to learning. This is an ideal role for an innovative marketing individual who thrives in a fast-paced environment, is excited about taking on new challenges and relishes in the variety that comes with multi-tasking a wide variety of tasks in both traditional and digital media.

 

The Digital Marketing and Communications Specialist will:

  • Participate in content planning and update meetings with various stakeholders and support the development and distribution of various content.
  • Work closely with the Digital Marketing Consultant on developing and implementing the content and social media strategy.
  • Liaise with the creative agency to develop, edit and review content that focuses on driving leads, promoting brand and optimizing for SEO. Content includes ebooks, white paper, videos, articles, case studies, etc.
  • Maintain the editorial calendar and seek approvals on content in the development pipeline, including execution on distribution strategy across different channels such as internal sales communications, uploads to sales enablement platform, etc.
  • Develop and distribute organic social media posts to amplify our voice, enhance our reach and drive positive sentiment in the SMB community by leveraging our social media channels: Facebook, Instagram, Twitter, YouTube and LinkedIn. This includes scheduling, writing, approvals, posting and reporting.
  • Participate in weekly website governance meetings and contribute to the development of website copy and SEO updates on Purolator.com and the Resource Centre.
  • Perform keyword research and analysis and competitive reviews.
  • Contribute to lead generation strategy planning and reporting meetings. Bring creative ideas to support and elevate future strategies and support the development of ad copy (Google, LinkedIn and Facebook).
  • Lead the content submissions and approvals for our quarterly newsletter. Ensure proper tracking elements are used and reporting documents are updated.
  • Maintain knowledge of content experience best practices and trends and consumer trends to provide recommendations for future opportunities.
  • Identify relevant or timely content opportunities by keeping up-to-date with industry trends, competitive landscape, product knowledge, and customer feedback.
  • Other adhoc duties as assigned.

 

Bonus Skills:

  • Experience using Adobe Acrobat & PhotoShop, Sprout Social, Google Analytics, SEMRush, Bright Edge, Google Ads, Asana and WordPress.
  • Understanding and knowledge of how to create marketing funnels.
  • Ability to interpret Google Analytics data to help create future content and lead generation strategies.

 

You Will be Successful in this Role If You Have:

  • 1-2 years experience in content development and management, copywriting, professional writing or equivalent experience preferably in B2B, B2C marketing environment.
  • Post-secondary degree/diploma in marketing, digital marketing or another relevant field.
  • Experience writing persuasive, engaging copy across a variety of channels and mediums.
  • Knowledge of best practices in website copy writing and UX.
  • You're resourceful and self-motivated.
  • Data driven with an analytical mindset. Your decisions are based on data, not assumptions.
  • Strong organizational, time-management and project management skills.

 

 

 

 

POSTING DETAILS
Location:                    530 - Corporate  
Working Conditions: Office Environment 

Reports to:                  Manager, Marketing Communications and Content 
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We are aware of a fraudulent website that appears to mimic the Purolator careers page. Official job postings from Purolator are shared on www.purolator.com/careers or https://careers.purolator.com. Please ensure any job applications are made directly on these websites. Please note, Purolator will never ask an applicant to make a financial transaction for equipment as part of its recruitment process.

 

Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.



We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills.  To learn more about us and our values, go to www.purolator.com.



At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.


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